With over a decade of experience, both in-house and in agencies, establishing her career in Public Relations with some of the UK’s leading publicity teams, working across a wide variety of industries, including Entertainment, Lifestyle, Luxury & Hospitality, Fashion, Beauty, Film, Consumer, Sports.
Tolu has produced clear and comprehensible strategic plans for a range of campaigns, managing corporate communications, and the profile & publicity campaigns for the Barclays Premier League, Rugby Football Union, Boots, Coca-Cola, Dove, Vaseline, Rimmel, Petplan, television programmes, and entertainment organisations such as Revolver, Mentorn Media, Pioneer Productions, Passion Distribution, and managed industry campaigns such as Directors UK's diversity and equality campaigns, publicity campaigns for a range of theatrical and home entertainment feature titles, including Payback Season (2012), iLL Manors (2012), SKET (2011), Into The Abyss (2011), Iron Sky (2011) and more, and experience in Talent Management, working with a range of high profile clients such as Joe Cole, Adam Deacon, Joe Dempsie, Maxine Peake, Vicky McClure, Gizzi Erskine, Amanda Byram, Tanya Burr, Jim Chapman, and many more.
After working behind the scenes in the entertainment industry and noticing the lack of diversity, and is working to help create more opportunities and better access to media & creative industries for diverse talent. She also produces and co-hosts The Culture Reel podcast - a new platform, bridging the diversity gap and promoting the inclusion of voices, in film criticism and entertainment journalism - reviewing and discussing some old favourites and latest TV & Film releases, and co-founded The First Film Club, a screening event showcasing the debut short film and feature film of directors, and celebrating a diverse range of filmmakers.
Working with brands, organisations and individuals - whether small startups, independent organisations, entrepreneurs or larger companies, Tolu actively creates tailored PR and Communications strategies for each project and campaign to meet business needs and objectives;
spearheading and contributing to several successful campaigns. I have excellent communications, leadership and organisational skills, and have a proven track record in profile building, brand and talent & influencer management, project and campaign planning, social media strategy, problem-solving, creative communications, media relations, and developing positive working relationships with a range of stakeholders.
including managing corporate representation, unit publicity, previews, reviews & screenings, junkets, television and radio appearances, media coverage, promotional activities, talent handling, brand partnerships and much more.
A driven and passionate professional with a track record for delivering great results,
Tolu is available for freelance PR services across Entertainment, Film, TV and personal profiles/talent, and is able to create and deliver bespoke campaigns for every project to ensure business needs and objectives are met, regardless of the size of production.
Tolu works in partnership with industry organisations, under Opal or as a freelancer, to collaborate with like-minded people who share the same brand ethos and target market. As part of co-branding agreements, I can help you deliver your client's message and boost your brand.
Previous and current clients & partnerships include: